Affirmative Fair Housing Marketing Plan: What You Need to Know

Many federal or state funded, insured or assisted housing programs have an obligation to create and implement an Affirmatively Fair Housing Marketing (AFHM) Plan.  The AFMH Plan is a marketing strategy designed to attract buyers and renters of all majority and minority groups, regardless of sex, handicap, familial status, etc. to assisted and insured rental projects and sales dwellings which are being marketed.

The Plan describes initial advertising, outreach (community contacts) and other marketing activities which inform potential buyers and renters of the existence of the units.  No applications for applicable HUD-assisted programs may be funded without an approved AFMH Plan.

Who should create an Affirmative Fair Housing Marketing Plan? – Federal Housing Programs All applicants for subsidized and unsubsidized multifamily projects, mobile home parks and single-family subdivisions of five or more units, spaces or lots which are funded or insured under certain HUD programs are subject to program requirements which carry an obligation to create an AFHM Plan.  Applicants may include Public Housing Authorities, non-profit developers or housing providers, and other HUD program participants. 

Webinar Agenda:

• Creating an Affirmative Fair Housing Market Plan
• Targeting
• Outreach
• Indicators
• Staff Training
• How long does the AFMH Plan last and how often does it need to be updated?
• Common AFHM Plan Mistakes
• And much more.

Who will Benefit:

• Property Managers
• Property owners
• Maintenance Staff
• Realtors
• Compliance Staff
• Legislators

Paul Flogstad

Paul has been involved in the real estate industry for the past 38 years. After college graduation was in law enforcement for 4 years. From that point on, he has been involved in sales, construction, project management, appraisal, mortgage consulting and brokerage, property management and property management consulting/training.

Most recently, he was a consultant for affordable, multi-housing properties in 22 different states. This involved properties in HUD, Rural Development and Tax Credit programs. In this role he supported managers by training, compliance, budgeting, developing policy and procedures as well as creating successful marketing strategies. Previously he was a regional manager for a large property management company in South Dakota.

For over twenty years was involved in appraisal of residential, multi-family, farm and commercial properties throughout the Midwest.

He holds numerous professional property management designations and currently holds the prestigious RHM designation from the National Center for Housing Management.

In 2007 he formed Property Management Solutions. In this capacity, he provides training and consulting services nationwide to owners, management companies, multi-housing associations, as well as state and federal agencies.

He currently serves as the Fair Housing Ombudsman for the State of South Dakota and is considered a nationally recognized expert in fair housing. He is also a national trainer specializing in tax credit properties for the National Center of Housing Management.